The Internet Case Study Book

The Internet Case Study Book
The Internet Case Study Book
The Internet Case Study Book
The Internet Case Study Book
TASCHEN
Wiedermann Julius
2010-04-16
384
  226 x 168 mm
twarda
9783836518956

Dostępny
125,91 zł
Brutto

Strategies For Success How to make your business work online Featuring 60 success stories, from clients' briefings to final projects, this book, which follows on from the best selling Guidelines for Online Success title, provides detailed studies divided into five chapters: e-Commerce, Corporate Sites, Campaigns, Social Media, and Promotional Sites. These subjects form the core of what the web can offer to every person or institution, and knowing how these projects were developed can help differentiate your business or online presence from that of your competitors. Strategies examined range from those of giant corporations to small businesses, but all have a common goal: a successful, efficient and cost-effective investment on the web. Each project is laid out in terms of Brief, Challenge, Strategy and Results. From Coca-Cola to Prince of Persia, from Diesel to Domino's Pizza, this book shows how successful businesses of any size can devise an effective online presence, and features the work of strategic innovators such as Ajaz Ahmed, Alex Bogusky, and Jeff Goodby.
Autor
Wiedermann Julius
Data wydania
2010-04-16
Ilość stron
384
Format
  226 x 168 mm
Okładka
twarda
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