Simplify : How the Best Businesses in the World Succeed

Simplify : How the Best Businesses in the World Succeed
  • -15%
Simplify : How the Best Businesses in the World Succeed
Piatkus
KOCH RICHARD
2018-07-05
336
130 x 199 mm
paperback

Published: 2018-07-05
Pages:336
Paperback
Format: 130 x 199 mm

9780349411866
Out of Stock
48.45 57.00 -15%
Tax included
Lowest price from 30 days before reduction : 57.00 Lowest discount 30 days before reduction : 48.45


 
For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results. Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-use product or service to a large premium market. How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.
Author
KOCH RICHARD
Published
2018-07-05
Pages
336
Format
130 x 199 mm
Cover
paperback

Information about responsible entities

  • Importer Top Mark Centre s.c.
    Urbanistów 1/51, Warszawa, 02-397, PL
    Email: sklep@tmc.com.pl
    Phone: 48 22 428 3014
  • Manufacturer Piatkus
    50 Victoria Embankment, London, EC4Y 0DZ, UK
    Email: info@littlebrown.co.uk
    Phone: 44 (0)20 3122 7000

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