Myths of PR : All Publicity is Good Publicity and Other Popular Misconceptions

-15%

Brand: Kogan Page
Author: Leigh Rich
Published: 2017-04-28
Pages: 224
Format: 170 x 240 mm
Cover: paperback

Published: 2017-04-28
Pages: 224
Paperback
Format: 170 x 240 mm

ISBN 9780749479596

Available

67.15 79.00 -15%

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Lowest price from 30 days before reduction : 79.00 Lowest discount 30 days before reduction : 67.15

Description
Product Details

Myths of PR uses popular myths about the theory and practice of public relations as a vehicle for helping startup owners, brand marketers, communications practitioners and students to distinguish between fads and tried-and-tested PR practice. Its purpose is to shatter widespread misconceptions about PR, and grant readers insights into why these myths have endured in spite of clearly demonstrable evidence to the contrary. By exploring topics that readers will relate to (though many might frequently misunderstand), Myths of PR will shed new light on essential PR methodology. From the assumption that PR is a never-ending party, propagated by the way the industry is shown in the media and entertainment, to more potentially damaging misconceptions such as the often-repeated 'all publicity is good publicity', it is an engaging, anecdotal read that offers authentic insights into the reality of PR practice from one of the brightest and most exciting young communication experts in the UK.

Author: Leigh Rich
Published: 2017-04-28
Pages: 224
Format: 170 x 240 mm
Cover: paperback

Information about responsible entities

Importer Top Mark Centre s.c.
Urbanistów 1/51, Warszawa, 02-397, PL
Email: sklep@tmc.com.pl
Phone: 48 22 428 3014
Manufacturer Kogan Page
45 Gee Street, London, EC1V 3RS, UK
Email: kpinfo@koganpage.com
Phone: 44 20 7278 0433