Purple Cow

-15%

Brand: Penguin Books
Author: Godin Seth
Published: 2007-07-01
Pages: 160
Format: 198 x 129 mm
Cover: paperback

Published: 2007-07-01
Pages: 160
Paperback
Format: 198 x 129 mm

ISBN 9780141016405

Last items in stock

46.75 55.00 -15%

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Lowest price from 30 days before reduction : 55.00 Lowest discount 30 days before reduction : 46.75

Description
Product Details

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow."Purple Cow" describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Author: Godin Seth
Published: 2007-07-01
Pages: 160
Format: 198 x 129 mm
Cover: paperback

Information about responsible entities

Importer Top Mark Centre s.c.
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Email: sklep@tmc.com.pl
Phone: 48 22 428 3014
Manufacturer Penguin Books UK
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Email: customersupport@penguinrandomhouse.co.uk
Phone: 44 (0)20 7139 3000