The Art and Craft of PR

  • -15%
The Art and Craft of PR
LID Publishing
Stahl Sandra
2018-08-01
128
120 x 180 mm
hardcover
9780999187104
Available
44.20 52.00 -15%
Tax included

 
This book is built around the idea that PR as a communications discipline has no boundaries. It is the PR professional's manual for creating that specific type of mindset and building the necessary skills to meet today's communications challenges, which include mastery of the fundamentals, cultivating unbridled curiosity and creativity, the art of listening, and never losing sight of business objectives. This book will be highly marketable to PR students and novices looking to break into the industry, and to junior and mid-level PR practitioners interested in learning new skills which they can use to gain a creative edge on thier competition.
Author
Stahl Sandra
Published
2018-08-01
Pages
128
Format
120 x 180 mm
Cover
hardcover

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