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Advertising: New Techniques for Visual Seduction


Large_9780500513408

Price: 210.00 zł
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  • Advertising: New Techniques for Visual Seduction

  • ISBN:9780500513408
  • Publisher:Thames & Hudson
  • Autor: Stoklossa Uwe
  • Category:Advertisment » General
  • Availability: Out of stock
Published: 2007-01-22
Pages: 272
Hardcover
Format: 245 x 287 mm


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    If advertising is to grab people's attention, it must offer something really extraordinary. This unique compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. Brimming with ideas and inspiration, this handbook of visual seduction will be a must-read for anyone working in advertising or involved in the business of communication.





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