Best known for their bold and spirited design sense, Big Active have built a formidable international reputation in the areas of music and editorial graphics. Believers in the seductive spirit of collaboration, the London-based studio is associated with a number of influential illustrators and photographers. The creative synergy of these image-makers with the core design team is an essential part of the Big Active aesthetic. Playing with a theme of seduction and pleasure, this book explores the sexier fantasies of commercial art and its application. The reader is invited behind the scenes into a visual world of design and imagery that demands to be appreciated by the head, heart AND hips. Featuring specially commissioned new work and remixes created by Big Active and their associated collaborators, the volume includes sections by Jasper Goodall, David Foldvari, Kristian Russell, Shiv, Kate Gibb, Pete Fowler, Rene & Jannis, Simon Henwood, Jody Barton, Vava Ribeiro, Daniel Stier and Erwan Frotin. Each artist is fully profiled with insights and explorations into future possibilities for the application of their artwork. The 208-page book offers an alluring and colourful landscape of ideas, styles and applications. It arouses an appreciation of the creative vision of Big Active as well as teases the reader with the pleasurable possibilities that come from an instinctive spirit of creative collaboration.
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