Business Solutions Series: FAQs on Marketing


  • ISBN: 9789814382328
  • Autor: Kotler Philip
  • Dostępność: Dostępna
  • Wydawnictwo: Marshall Cavendish
  • Rok wydania: 2012-08-17
    Oprawa: miękka
    Format: 110 x 177 mm

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If you had the chance to meet the world’s leading marketing guru and ask him one question, what would it be?  Now you don’t have to decide.This question-and-answer format book is for anyone who has marketing problems to solve or challenges to face. Issues covered in depth include:

  • What are the biggest challenges marketeers face today?
  • What skills do marketing managers need to be successful?
  • How are globalisation and new technology affecting therole of marketing?

Philip Kotler is the world’s most recognised thinker and writer on marketing issues. This landmark book provides penetrating insight and invaluable practical advice.